Frances Méndez on her green rotary phone, looking at the camera

Living digital,staying human

I’m Frances Méndez — cofounder at Camino5. I write about AI, visibility, and how work is changing in real time — published as I learn it.

photo: sheena lad · váve photo

My whole thing is living in both worlds — balancing the digital and the analog.

Two decades at the intersection of brand, digital strategy, and the consumer journey taught me that tools change and people don’t. By day I run Camino5 — the agency named after the five members of my family.

So I build with AI — and I keep the film camera loaded and the rotary phone plugged in. My whole thing is living in both worlds: balancing the digital and the analog.

pick your next move(01)

/01 Build Your Second Brain The setup I actually run — how to give AI enough context about your work that it stops guessing. Nine pages, and page two gets you working in ten minutes. Free. [ explore → ] /02 The AI Office Hour A monthly hour inside Harvest Goal Collective. What changed, what matters, what you can ignore — then your questions. Send me one ahead of time. [ explore → ] /03 Bring in Camino5 Brand, digital strategy, and the consumer journey — the agency side of my work, for companies who want to be found. [ explore → ] /04 Free guides + tools Prompts, workflows, and experiments from my desk to yours — free to steal. Built for a client first, then cleaned up for everyone. [ explore → ] /05 Read the Thoughts What I’m learning about AI and visibility, published as I learn it. Tools, research, honest takes. [ explore → ] /06 Get the emails No feed, no algorithm — an email when I publish something worth your time. [ subscribe → ]

latest thoughts(02)

/01 I built the website I kept telling clients to build /02 Reese asked 10 women about AI. I asked 8,964. /03 Only 1 out of 10 women feel confident using AI. Let’s fix that.

[ all thoughts → ]

keep up with me(03)

Follow along — let’s be friends.

I share what I’m building, reading, and testing — on the blog, on Instagram, and on LinkedIn.

Frances laughing on a couch beside a rotary phone and a film camera
fig.02 — the rotary phone still works. so does the super 8.